In the Miller Light commercials they are trying to get the message across that all people can drink Miller Light no matter your class or what type of person you are. Anyone can drink it and everyone should enjoy it together. In the commercials he uses comedy to keep the attention of the viewer and this is how their product is known. They are showing the product but the catch phrase “High Life” is what they use to try to make the viewers remember the product. An example of this is there was a super bowl commercial for Miller Light that was 1 second long of the Miller Light guy saying “High Life” Something as simple as that can get the viewer to know your product and is funny at the same time. Miller Light is a good example of how you can use a person as a figure where people will know your product and a catch phrase all to get the message across about your product.
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