Who is really targeted in this ad? I think Apple tries to show that PC targets much of the older people and is presented by an older boring gentleman, which kind of
shows how the PC experience is dull. On the other hand Apple is presented by a teen meaning like stylish and fun like your teen years. The PC man looks old and stuffy. He looks like he is childish and playful and doesn’t look too serious. I feel like people push more for the teen because of the way he is dressed. He is presented as wearing not so much as fancy but fashionable clothing rather as the PC gentleman is wearing a suit.
